At first I thought this was the trailer for another Star Wars sequel when I saw it on TV over the weekend. Guess again:
Notice all those boxes of "Aid"' on the assault vehicles? Do they contain blood money for the relatives of the collateral damage? Bribes for the puppet dictators? Wads of cash for private contractors? Snickers?
This recruiting film is obviously aimed directly at a whole generation of desperate unemployed and underemployed people -- and judging from the leading man, specifically at African-American teenagers, whose unemployment rate is a staggering 42%. It is just another example of institutionalized racism, what author Michelle Alexander calls The New Jim Crow. The main character in the commercial is shown racing toward oblivion, the better to escape the chaos of life on the streets and NRA-enabled gun murders at the hands of vigilantes or a long stint at a for-profit prison for a petty drug conviction. The voice-over booms over the Dolby soundtrack: "Where chaos looms, the few emerge. Marines move toward the sounds of tyranny, injustice and despair — with the courage and resolve to silence them. By ending conflict, instilling order and helping those who can’t help themselves, Marines face down the threats of our time.”
The solution that our corporate-run government offers is not to abolish racial profiling by police thugs and civilian watch commanders, but to expand it for even more profit for themselves. Escape injustice and despair here by embracing it over there! And we'll even give you your own gun. "Which way would you run?" asks the recruiting commercial.
Besides the blatant racism inherent in this film, it also presumes geographical ignorance on the part of its target audience. The defunding of public education does serve a purpose, after all. These movie Marines storm the Normandy beaches and magically, immediately arrive in Afghanistan to rampage across the desert in a crusade of aggressive humanitarianism. War is Peace.
Leave it to the military industrial complex to partner with Hollywood to produce this overblown piece of pricey propaganda, and then waste even more taxpayer money to run it on the cable TV shows we already pay to watch. They have no shame because they are psychopaths.