Another horrific mass shooting, this time in a Colorado movie theater showing the new Batman film. At least a dozen killed, 50 wounded, some critically. The gunman is reportedly in custody.
This will be another moment of great national mourning and one or two politicians calling for some modest legislation, such as a temporary ban on assault rifle clips. But look for it to be a glaring non-issue in this election year. Issue platitudes, go on TV, make a speech, memorial photo-ops, rinse lather repeat and move on.
And in this age of automated internet advertising, practically every headline blaring about the shootings is also generating a hyped-up violence-soaked commercial for the Batman movie. Somebody human who is in charge should really look into that.